140 lessons – €2650

Master the skills of strategic advisory, consultancy, and global wine brand leadership through a 140-lesson journey.

Strategic mastery for tomorrow’s wine business leaders.

This elite 140-lesson program is the final tier in EWA’s Wine Marketing & Business Department. Designed for professionals who have completed the Diploma in Wine Entrepreneurship & Global Marketing, (or a non-EWA course at a similar level) the Associate Degree transforms skilled marketers into trusted advisors and consultants across the global wine and hospitality landscape.

This 140-lesson professional pathway will culminate in boardroom-ready strategic insight, digital innovation expertise, and executive-level advisory skills.

Tiered or Specialized

Remember to inform us which of the two versions you are registering for: Tiered or Specialized

Tiered: this means that the student did not follow the relevant EWA Diploma course (or a non-EWA course at a similar level) but still wishes to register for the AD version. In such cases the AD course will include the core lessons from the Diploma course plus new advanced lessons.

Specialized: this refers to the situation where the student has passed the relevant EWA Diploma course (or a non-EWA course at a similar level). The specialized course will not contain any of the lessons that were in the Certificate or Diploma courses.

What You will Achieve

In the Associate Degree, students step into the role of high-level wine business strategists. You will learn to:

• Deliver comprehensive consultancy and advisory services to wine brands, hospitality venues, and exporters
• Develop advanced market entry strategies and global trade frameworks
• Manage branding pivots, reputation crises, and innovation pipelines
• Craft sustainable business models and consumer-driven hospitality experiences
• Lead digital transformation across wine marketing and tourism operations
• Build global portfolios and pitch advisory plans with confidence and clarity

This is where strategy meets execution — and graduates emerge as solution-focused professionals with the power to influence.

How You will Be Assessed

Examinations are immersive, rigorous, and industry-simulated:

• Zoom Oral Exams
  Present strategic insights, defend your positioning, and respond to real-time challenges in live video sessions.
• Zoom Consultancy Simulations
  Act as a business advisor in mock sessions, responding to expansion dilemmas, branding crises, or market disruption scenarios.
• Written Projects
  Submit strategic audits, export plans, consumer reports, and innovation strategies that reflect critical thinking and applied logic.
• Final Capstone Portfolio
  Compile your advisory toolkit: including pitch decks, branding evaluations, trade plans, and simulated consultancy briefs.
• Client Pitch Presentation
  Deliver a live Zoom pitch to a mock industry panel showcasing your end-to-end strategic capabilities.

Assessment is not just about proving knowledge — it is about demonstrating influence.

Graduation Outcome

Graduates of the Associate Degree are ready to operate as wine industry consultants, brand advisors, export strategists, and wine innovation architects. Whether advising boutique wineries, large-scale distributors, or tourism brands, you will hold the expertise to lead, shape, and elevate.

This credential opens the door to strategic partnerships, international careers, and reputation-backed leadership roles — and marks you as a professional with the depth and confidence to thrive.

The Diploma taught you how to build.
The Associate Degree teaches you how to lead.

Extracts from typical lectures:

“…..Cultural Differences: Understanding cultural nuances and adapting marketing strategies to resonate with consumers in different countries is essential for success. For example, wine preferences, pricing strategies, and distribution channels may vary significantly across geographic markets ([Gambas, 2018])…..”

“…..Marketing and Sales Strategy: Outline the winery’s approach to marketing and sales, including branding, positioning, distribution channels, promotional activities, and sales tactics. Describe how the winery will attract and retain customers.

Operations Plan: Discuss the winery’s production processes, facilities, and equipment. Include information on vineyard management, winemaking techniques, storage, and distribution logistics. Address any regulatory compliance requirements and quality assurance measures…..”

“……Digital marketing encompasses a broad spectrum of online strategies and tactics aimed at promoting brands, engaging consumers, and driving sales. In the wine industry, digital marketing has evolved from traditional websites and email campaigns to encompass a diverse array of channels, including social media, content marketing, influencer partnerships, and search engine optimization (SEO) (Alonso et al., 2020). Social media platforms such as Instagram, Facebook, and Twitter offer wineries a powerful means of connecting with consumers, sharing compelling content, and fostering brand loyalty (Brook et al., 2019). By leveraging user-generated content, engaging storytelling, and interactive features, wineries can cultivate vibrant online communities and amplify their brand presence in the digital sphere…….”

….. Organizational Climates
Organizational climate is a by-product of a company’s culture, encompassing the general tone of the workplace and employee morale. Worker attitudes largely shape whether the work environment feels positive or negative. The daily interactions and relationships among employees are key indicators of an organization’s climate…..”

“……..Content marketing plays a crucial role in digital marketing strategies, with wineries producing a wide range of educational, entertaining, and informative content to engage and educate consumers (Alonso et al., 2020). From blog posts and articles to videos, podcasts, and virtual tastings, content marketing enables wineries to showcase their expertise, share their stories, and provide value to consumers in ways that resonate with their interests and preferences……”

“……The most fundamental economic factor influencing wine consumption is disposable income (DI) (Hirschman & Holbrook, 1982). Disposable income refers to the money remaining after taxes and other deductions, representing the amount available for discretionary spending, including purchases like wine. Here, we explore the relationship between income and wine consumption:…”