European Wine Academy

Certificate in Wine Essentials, Business & Marketing

€1085  (All inclusive. Includes course fee, registration costs and exam fees (based on number of modules)
40 e-learning lectures
No prior wine knowledge required
Includes a 6-lecture module on Wine Tasting & Evaluation

This enhanced International Certificate in Wine Essentials, Business & Marketing program has specifically been designed to empower aspiring wine business professionals with the essential knowledge and skills required to thrive in the dynamic wine industry. This comprehensive modular program offers a seamless blend of fundamental wine education and specialized training in wine marketing, business management, and trading, catering to individuals with diverse backgrounds and aspirations.

Module 1 covers essential wine topics, while Module 2 delves into specialized areas such as marketing principles and distribution strategies.
Join us and unlock the skills needed to excel in the dynamic world of wine business and marketing. This module equips participants with the strategic insights and practical skills needed to navigate the complex landscape of wine marketing and business operations effectively.

Timing: Normally students spend 1 to 2 hours per assignment.

Complementing the lectures are mandatory assignments, an essay, and immersive wine tasting sessions featuring a selection of 60 wines.
To conclude the course, participants will do an online final examination.

Whether you’re embarking on a new career path in the wine industry or seeking to enhance your expertise in wine business and marketing, our International Certificate program offers the comprehensive training and resources needed to succeed. Join us on this enriching journey and unlock the door to exciting opportunities in the dynamic world of wine business and marketing.

Extracts from typical lectures:

“…To be recognized as a PDO, a wine must demonstrate that its quality and defining characteristics are ‘essentially or exclusively due to a specific geographical environment with its inherent natural and human factors.’ This is a stricter requirement than that for the PGI category, emphasizing the link between the wine and its geographical origin. PDOs thus represent a higher level of quality and distinctiveness within the EU’s wine classification system….”

 

“….Champagne grapes are carefully selected based on a combination of factors that contribute to their suitability for sparkling wine production. The primary grape varieties used in Champagne production are Chardonnay, Pinot Noir, and Pinot Meunier, each offering distinct flavor profiles and structural elements that contribute to the complexity of the final blend….”

 

“….skin contact with the must is typically minimized or avoided altogether to preserve delicate floral and fruity aromas and prevent extraction of undesirable phenolic compounds. Fermentation often occurs at cooler temperatures (15-20°C) to retain these volatile aroma molecules and achieve a crisp, refreshing character. Conversely, red wines undergo extended skin contact during fermentation, extracting color pigments (anthocyanins) and tannins from grape skins, contributing to the wine’s structure, complexity, and color intensity. Warmer fermentation temperatures (20-25°C) are generally employed for red wines to promote efficient color extraction and develop bolder phenolic characters….”

“….targeting gentler tannins, cold soak might also extract undesirable green aromas or harsh herbaceous notes if skin contact lasts too long or the temperature is too low (Harbertson et al., 2013). Careful adjustment of duration and temperature is essential to avoid this pitfall….”

“…….Personal factors influence B2B purchasing decisions. Buyers in business-to-business markets often face a barrage of choices, features, benefits, data, and metrics. They may need to interview dozens of potential vendors and ask countless questions. Despite their best efforts to follow structured procurement processes, they often end up simplifying their decision-making, consciously or subconsciously (Miller, 2007). For instance, when faced with multiple vendors that seem equally qualified, a buyer might opt for the vendor whose sales representative they find the most likable……”

“…..Marketing and Sales Strategy: Outline the winery’s approach to marketing and sales, including branding, positioning, distribution channels, promotional activities, and sales tactics. Describe how the winery will attract and retain customers….”