European Wine Academy

Consultant in Wines & Spirits

€1650  (All inclusive. Includes course fee, registration costs and exam fees (based on number of modules)
60 e-Learning Lectures
No Prior Wine Knowledge or Experience Required
Includes a 6-lecture module on Wine Tasting & Evaluation

This program has been designed to equip aspiring wine professionals with the comprehensive knowledge and skills required to excel in the multifaceted realm of wine consultancy. This immersive e-learning journey spans 60 in-depth lectures, each carefully curated to provide a holistic wine education tailored for individuals with diverse backgrounds and experiences.

Throughout the program, participants will explore essential modules covering a broad spectrum of topics, enabling them to embark on versatile career paths within the wine industry.

Key topics: Module 1 delves into the essence of wine, encompassing sensory aspects, professional tasting and evaluation techniques, global industry insights, sommelier skills, cellar management, and food and wine pairing principles.
Module 2 offers an in-depth exploration of viticulture and terroir, examining grape cultivation practices, climate influences, organic and biodynamic approaches, and the impact of terroir on wine quality.

In Module 3, participants will master wine production essentials, including vinification processes, wine chemistry, microbiology, fermentation, and blending techniques.

Finally, Module 4 focuses on wine marketing and business strategies, covering topics such as pricing, consumer behaviour analysis, brand building, media, and sales tactics.

Timing: Normally students spend 1 to 2 hours per assignment.

Complementing the lectures are mandatory assignments, an essay, and immersive wine tasting sessions featuring a selection of 60 wines. To conclude the course, participants will do an online final examination.

Whether your aspirations involve consulting for liquor corporations, contributing to winemaking teams, or excelling within the hospitality sector, our Diploma in Wine & Spirits Consultancy program offers the versatility and expertise needed to thrive in your chosen career path. Join us on this enriching journey and unlock the door to endless opportunities in the dynamic world of wine and spirits consultancy.

 Timing: Normally students spend 1 to 2 hours per assignment.

Extracts from typical lectures:

“….A wide range of temperatures can be suitable for storing wine, but it’s generally accepted that lower temperatures lead to slower maturation, which is believed to contribute to a more complex wine in the long run. A consistent temperature is crucial, as dramatic swings in temperature can adversely affect the wine. The optimal storage temperature for wine typically falls between 10 and 15 degrees Celsius (50 to 59 degrees Fahrenheit)…..”

“….This very common method, also called Cuve close (French for sealed tank), tank, or bulk method, granvas in Spanish, autoclave in Italian, was devel­oped by Eugene Charmat in the early years of the 20th century in Bordeaux. Its advantages are that it is very much cheaper, faster, and less labour intensive than the above processes….”

“..Preparing in advance, ensuring the right equipment is in place, and having a well-coordinated team are essential to reducing mistakes and keeping the harvesting process efficient. Proper organization helps engage the harvest team and mitigates the challenges that come with this critical time in the winemaking calendar…”.

“……Vineyard Economics and Finance: The economics of wine production share some similarities with other industries, but also have unique characteristics. Wine is an agricultural product, yet it stands apart from other crops in several key ways. The price of wine in the market is often determined by subjective judgments about its quality rather than purely scientific measurements. Additionally, there’s a significant delay—3 to 5 years—before the first crop is ready for harvest after planting…..”

“……Not Universally Beneficial: Cold soak might not be equally effective for all grape varieties or stylistic goals. Some varieties already possess softer tannins or less intense aromas, where cold soak might offer limited benefits or even detrimental effects (Harbertson et al., 2013)…..”

“….The Asian Market: The Asian market, particularly China, is projected to experience significant growth in wine consumption. Wineries focusing on adapting their wine styles and marketing strategies to appeal to Asian consumers can position themselves for future success in this lucrative market ([Vigneron, 2016])….”

“….Most purchasing decisions involve considerations like delivery and handling, marginal benefits, and price fluctuations. Procurement usually entails making buying decisions when resources are limited. If reliable data is available, it’s wise to apply economic analysis techniques like cost-benefit analysis or cost-utility analysis to inform the decision-making process….”

“….Business-to-business (B2B) markets differ significantly from business-to-consumer (B2C) markets in several ways. For one, the variety of products sold in B2B markets is vastly greater than those in B2C markets. Consider buying a $500 computer from Dell: this purchase is just one transaction for you. But think about all the transactions Dell must complete to sell you that one computer. Dell has to buy various parts from several suppliers, purchase equipment and facilities to assemble the computers, hire and pay employees, create and maintain a website, advertise, and purchase insurance, accounting, and financial services. All these transactions precede your single purchase. Each of these transactions requires a salesperson, and each of those companies has a marketing department. This leads to more marketing graduates working in B2B than in B2C, making it worthwhile to understand B2B marketing……”