European Wine Academy


Here are the answers to some of the typical questions you might have. We are naturally more than happy to answer any other questions you might have.

Distinguishing Characteristics between a Certificate and an Associate Degree Course:

The primary distinction between a Certificate course and an Associate Degree (AD) course resides in the level of depth and frequency of lectures. In the AD program, topics are covered with more extensive and detailed lectures compared to those in a Certificate course.

eLearning or Face-to-Face?
In helping you to decide which learning format is best for you we first look at the two different ones:

Our in-person wine courses offer a comprehensive and engaging learning experience that goes beyond textbooks. It’s your chance to connect with other wine lovers, explore your senses, and develop your appreciation for this fascinating beverage.

Course Format: Interactive, in-person classes led by experienced wine instructors.

Learning Style: Engaging and hands-on, combining lectures with discussions, sensory evaluation (tasting), and practical exercises (when practicable).


    • Gain a deeper understanding of wine through expert instruction.
      Develop your palate and tasting skills in a social setting.
    • Explore diverse wine styles and regions through guided tastings.
    • Network with other wine enthusiasts (depending on the course)

    Course Levels: Introductory, intermediate, and advanced courses offered to cater to all levels of wine knowledge.

    Class Size: Limited class sizes to ensure personalized attention and interaction. (Estimated range: 10-20 students)

    Atmosphere: Friendly, welcoming, but also serious and conducive to learning and sharing your passion for wine.

    E-learning and Blended Learning

    E-learning refers to the delivery of education and training through electronic media and digital technologies. Learners access educational content, courses, and resources via the internet or other networked platforms. Here are the key points:

    Definition of E-Learning:

      • E-learning encompasses a wide range of activities, including online courses, virtual classrooms, webinars, and self-paced modules.
      • It leverages technology to facilitate learning, making education accessible beyond traditional classroom settings.
      • Advantages include flexibility, cost-effectiveness, customization, scalability, and interactive content.

    Blended Learning:

      • Blended learning, also known as hybrid learning, combines online educational materials with face-to-face classroom methods.
      • Learners benefit from both physical presence (teacher-student interaction) and online components (content delivery).
      • Blended learning offers flexibility, allowing students to control time, place, path, and pace.
      • It is context-dependent and used in professional development, training, and education.

    • The Courses and Lectures:


      • eLearning
        These courses are offered throughout the year as there are no specific starting times. The lectures are offered in English, at the rate of one lecture per week, (sometimes more) and each lecture contains compulsory assignments which the student must do (in English) and which she/he then uploads, as a PDF, on to the e-Learning platform once she/he has done the assignment. Your tutor will then grade your assignments and if he/she considers it may be helpful some feedback or comments may be included. However, if we notice that a student has not uploaded any assignments for a few months, without him/her asking permission or giving a valid explanation beforehand, they will be de-registered. (If we believe that the student is serious about rejoining his/her class they can be re-instated again, if they can provide good reasons, and they must pay a €100 re-registration cost)


      • F2F (standard courses)
        There is usually a minimum number of course attendees required to offer such courses because of various cost and location factors. Usually such courses are ‘blended learning’ courses. In a ‘blended learning’ course one part of the course is offered on EWA’s e-learning platform in advance of the face-to-face part of the course. The courses will be offered in English, at various venues, and at varying times of the day as it depends on where and when the course is being held. Each session will normally be about 3 hours of course work followed by the guided tasting of a number of wines. Assignments are not usually required but there is almost always an examination held at the end of the course. Each successful candidate will receive the appropriate Certificate.


      • Webinars
        From time to time we will offer short courses via Zoom about interesting topics such as workshops on how to taste wine.

    • Lecture contents:
      Each type of course delivery is different but in essence and in keeping with our holistic approach to wine education the courses have been designed to give you a good mix of academic and practical knowledge. Each lecture is normally based on an internationally respected text book (often more than one) on the relevant topic, mostly combined with input from our own tutors or course designers, and furthermore kept up-to- date by including relevant articles or sections from wine magazines or relevant serious wine articles on the internet, articles we believe contribute to a better understanding of the topic and which will give the student an up-to-date overview of that topic.

      If you are a person with dyslexia your lectures can be adapted to make it easier to read. For instance, we would remove all watermarks, the page colour would be beige (or a colour you prefer), and we will use a font that you find easiest to read.

    • Course Duration:
      Each type of course delivery is different but in essence our courses are structured such that lectures are delivered via the e-learning platform at a minimum frequency of one per week. F2F will obviously be different. Each lecture (eLearning) includes mandatory assignments, which students must upload onto the e-Learning platform upon completion. Considering our closure for Summer vacation in July and August, lasting approximately two months, as well as a week-long break in December, students can still access course materials during these periods, though grading of assignments will resume post-vacation.

    • Average Lecture Length & Assignment Timeframe:
      The length of our eLearning lectures varies, based on content, ranging from 15 to as much as 50 pages. Students should allocate around two to three hours per week for compulsory assignments accompanying each lecture.

    • Course Commencement:
      Due to the flexible nature of e-learning, courses do not adhere to fixed start dates. Students can commence their studies immediately following registration and payment of course fees. F2F courses will start on specific dates depending on location and weather for instance.

    • Tasting Exercises
      We have a special section on the platform, called the ‘Tasting Room’, where we have a detailed Tasting Guide, which shows students how to taste and evaluate wines, sparkling wines, as well as spirits. In this ‘Tasting Room’ there are also appropriate Tasting Sheets, (one for wine, for sparkling wines and spirits) so that students will, (by using the Guide and these Tasting Sheets together), learn exactly how to evaluate & taste wine.

      The way in which we overcome the obvious potential difficulty with tasting in an eLearning course is as follows: When you start the course, and if you’d like us to introduce you to and understand the basics of wine tasting, you can request a personal guided tasting session with one of our tutors, (although our Principal often likes to do this himself!) via Zoom, and the tutor will assist you to understand and follow the basics of wine tasting and evaluation.

      Each course has a number of wine Tasting Exercises, with a list of wines which have to be tasted during the course, which will give the student the necessary wine tasting experience. Sometimes though, some students who live in areas where wines are difficult to access (for instance in countries where the Muslim faith is followed) can taste an amended list of wines, the student must then contact EWA and explain the problem. Students study the list of wines together with the tasting assignments, but they do it flexibly: in other words where the question or list suggests tasting a particular wine that is proving hard to find in their country, they use alternatives.

      Remember, the intention is to get students tasting in the correct way by using the Tasting Guide and Tasting Sheets (see below) correctly, not necessarily that they have tasted every style in the world! Students source the wines themselves. It was established early on that to include wines with one of our courses made it too expensive, especially when considering the delivery costs to all corners of the world. So, the list of wines to be tasted that we have prepared is aimed at students learning to taste certain styles of wines, not any specific brands, and you should be able to access them relatively easy at your own supermarket.

      This year we hope to arrange for a Zoom wine tasting demonstration webinar (with active student interaction, but it will depend on whether enough students register for such a webinar of course) or to highlight other important aspects of this course. So, you will see that once you start using our Wine Tasting Guide, together with the Wine Tasting & Evaluation Sheets, that it is relatively uncomplicated to acquire the necessary expertise.

    • Hands-on/On-site training(only in some courses and meant for inexperienced students)
      In some courses (see each course description on our website) students are expected to do gain some experience in the wine and spirits industry, in whatever form it is available to the student. It is essentially aimed at persons (and there are many) who have no actual understanding or experience of grapes, vineyards, wine, wine selling or marketing, or the wine industry, so we hope to get them to go and help (in any form whatsoever) out at any wine-related business, be it a winery, wine shop, supermarket selling wine, etc in their area. However, if this is going to be difficult for the student, perhaps because there are no such wine-related businesses operating in their vicinity, and if the student already has some experience, there is no need for this requirement to be fulfilled, but it is always a good idea to try and do it anyway. Because students live all over the world, and we are obviously not familiar with every wine business in that country or city, it is not possible for us to assist students in finding suitable places.

    • Practicums/Workshops
      Depending on student numbers, we try to arrange (non-compulsory) workshops and guided wine tastings in most of the major regions. These can only be organized if there are at least 12 students registering for it, to cover the costs.

    • Online exams:
      All eLearning courses entail module examinations are conducted online, utilizing a multiple-choice format. Exam scheduling can be arranged to accommodate students’ and EWA’s availability, with invigilation facilitated via webcam and Zoom. Exam fees are compulsory and the total Course costs will depend on the number of modules per course.
      Exams in F2F courses will usually be held at the end of that course and will normally include a blind wine tasting.

    • EWA-branded Sommelier (professional corkscrew)
      Over the years we have come across many types of cork screws and though there are more expensive and fancier ones, we saw that many wine estates and sommeliers prefer using the products made by Patrick in Italy. We therefore asked Patrick to provide us with a suitable sommelier that could be used by students for many years, and we had it branded with our EWA logo as well. It is a double-hinged professional sommelier (Waiter’s Friend), the Murano version, with a patented non-slip soft rubber contour with an anti-adherent Teflon spiral making the removal of the cork easier. The stainless-steel blade can be easily opened single handed to remove the foil. The exclusive soft-pushing double lever mechanism is made of two independent and distinct levers which work with an automatic controlled movement. The first support is designed to suit any type of bottle. The cost is €15. Shipping costs is usually about €15, depending on the student’s address.

    • Registration:
      Before registering, ensure that your chosen course aligns with your academic requirements, complies with your specific needs, and that is written in a level of English which you are comfortable with. Note that under the EU’s Consumer Rights Directive, cancellation and refund policies for digital content, such as our courses, may be subject to limitations once usage has commenced. Carefully review terms and conditions to understand your rights and limitations. To aid in decision-making, EWA provides course lecture extracts with each relevant course prior to registration, ensuring students are fully informed before commitment.

    • Registration Process:
      Registration is done by filling in the online Student Registration Form on the web site.

      Once EWA has received confirmation from their bank, from the credit card system, or one of the bank/Payment platforms such as Wise or Revolut that payment has been made, the student’s registration is finalized, and the following will happen (usually on the same day):

      • EWA sends its Invoice and Payment Receipt to the student, and
      • Sends the student the Student Information & Policies Handbook, and
      • Sends the student the Course Introduction & Syllabus, as well as the student’s username and password to enable the student to gain access to EWA’s e-learning platform, with a detailed email explaining how to open and use the platform and how to get to his/her group/class (where all the lectures etc. can be found, and where the course assignments can be uploaded).

    • Payments
      The final amount will always include the course fee, the registration costs and the module examination fee.
      There are various methods you can use:

      • Pay with Credit Card:
        You can pay with your credit card. You must click on ‘Credit or Debit Card Payments’ on the website, then select the course you wish to register for. The amount shown is the total of the actual course fee, plus the registration costs (currently €85) and the module exam fees (currently €35 per module).

        • Pay by Bank account
          Once you have filled in the Student Registration Form you arrange direct payment of the course fees, registration costs (currently €85) , and module exam fees (@ €35 per module) using the Swift system: arrange for the necessary course fees, plus the Registration costs of €85, the Module exam fees (@ €35 per module) to be deposited into our bank account: (IBAN: DK03 6820 0001 9356 96 and BIC (Swift): SYBKDK22) by instructing your own bank to do so. Please note that all bank costs are for the student’s account, so that EWA receives the full If you pay in your own currency, (Euro, USD or GBP, etc) please remember to add on the currency conversion fee of 1% (on the total amount you are paying). This 1% can be avoided if you pay in DKK, then simply pay the displayed course fee etc. plus any bank charges.

        • Wise & Revolut
          We normally do not use payment agencies such as PayPal, but some students have recently been using this company for their payment and we have found the system to work well and trouble-free.

    “ As a full supporter of the program, I would be thrilled to advocate for EWA. I am still working through the program and am dedicated to completing it this year.”
    Doris Miculan Bradley, (Canada) 2022/4 -AD International Master Sommelier & Consultant

    “The European Wine Academy provided me a good e-platform to continue my wine studies. The course was a great course. It enriched my knowledge in the essentials and business perspective of wine. My supervisor was supportive, and gave constructive comments on my course works. The administrative staff were helpful. However, to finish the course successfully, one has to be self-disciplined and manage one’s time well” 
    (Nixon Chen, Thailand, 2017)

    “As a wine enthusiast, I was looking for a course that would give me a solid and in depth understanding of the world of wine – how it is made, the different grapes and varietals, the impact of climate, soil, age, how to enjoy wine, what to look for when buying wine and reading a label so that I could be informed and expand my horizons to select and enjoy the huge choice available to the consumer. The course itself is ideally structured for me around the “e learning concept”, lectures can be simply downloaded, assignments submitted and these are returned promptly with expert tutoring. My thirst for learning has not yet finished and I can say that I have the foundation to proceed to deeper specialisation. The course is immense fun, I have learnt so much, tasted a lot and I can now hold intelligent conversations on the subject.”Alan Hustwick  2014), Australia

    Although my course only started in November, I found the course to be stimulating and very interesting. The Lessons are well-prepared and refreshing”. – Liesl Geyer -London 2004

    I think the website, content for the course, update material and the way everything is run is superb. It really fits the bill for me as I can only study when things are quiet work wise and it allows me the flexibility.”-Sarah Richards (AD Essentials, Viticulture & Wine Production, 2013-2014) United Kingdom

    I am happy to say that I really enjoyed my online learning experience with EWA. The platform is easy to use and whether I needed academic or technical support, my tutor or another staff member was there to help almost immediately. The course content was very thorough and the assignments were very effective exercises in applying the concepts learned in lectures. Taking the Certificate in Viticulture and Wine Production while working at a wine estate allowed me to get the most out of the course. EWA set a very high standard of excellence in e-learning and this course exceeded my expectations.”- Isabelle Theoret (Certificate Viticulture & Wine Production, 2010-2014) Canada & Germany

    “I did my first tasting assignment alone and after a couple of hours sitting in front of the wine trying convulsive finding the aromas and flavours in it, turned out to be a very difficult task. So I asked for an online tasting, which was booked directly for the next day with Mr. Koch, and it helped me so much to develop my tasting kills, that I am feeling so much more confident to do the next tasting assignments by myself. He told me all the tips on how to smell the aromas and to taste the flavours, that the difference is surprisingly big. So, thank you very much to Mr. Koch for his patience and sharing his skills that it makes it in fact much more fun and motivates one to taste more.”  
    Matthias Breitsameter (Stockholm, Sweden, 5 October 2012) (AD International Master Sommelier & Wine Consultant)

    I recently joined the student team of European Wine EWA, and really enjoy it. A lot of informations in the same time. If you have a question about anything, they answer so quickly and give you a really constructive feedback. You have to do your best with every assignment. The platform is useful and easy to understand (you need to be curious at the beginning). Courses, vidéos, power point, tasting room, everything about the wine actuality, book references, we have all in our hand to make a good job. I have also found the concept of the essay an effective way to keep you immersed in the subject and learning. To conclude, the European Wine EWA is the school for passionate of wine , full of informations with interesting platform student and competent staff, if you have love for wine, join us”- Caroline BOUTRY, France & Hamburg – AD Wine Essentials, Business & Marketing – 30 January 2012

    “I recently did a tasting session with Mr. Koch from the European Wine EWA through Skype. As I just started my course I am unexperienced in wine tasting, I therefor asked for a guided tasting that will help me with future tastings. It was very helpful to do this. He showed me what is involved in a tasting, how to approach it step by step and gave me useful tips and advice. There is no need to be skeptical about an online tasting session and not tasting the same wine at that moment when the tutor is so experienced as Mr. Koch. I tasted a Bordeaux and with his knowledge he knows what to look for and could thus talk me through the tasting with the help of the WIne Analysis Guide. I will certainly benefit from this experience for all the coming tastings and could recommend it to everyone!” –Marijn Buurma – Gassino Torinese, Italy, “Certificate Wine Essentials Business & Marketing” Oct 2011

    The assignments are graded objectively and feedback from the professor is always constructive which is motivating and drives you to work harder and do better with every assignment. Staff is supportive and respond swiftly to queries and concerns. I have also found the format of the lectures i.e. one per week is an effective way to always keep you immersed in the subject and an equally effective way of learning.”-Kelly O’ Connor, Dubai- AD Wine Essentials, Business & Marketing 2011

    Here are my comments on the exam I just went through:It is definitely challenging because the multiple choice set-up requires to exactly interpret each word of a question. This may also create some confusion (and in (my) this case it is very easy to get confused). However, it is an easy and efficient way to do the exam from a remote place which I certainly appreciate. Efficient, fair and convenient. Works for me.”-
    Bernard Bukovic-Brussels, November 2011, commenting on his first on-line exam in the ‘Associate Degree Viticulture, Wine production & Business’ course he is following.)

    “Studying Wine Business and Marketing (at EWA) has given me lots of complementary insights. Especially as there is no such particular field of study in the Netherlands. Feedback was always given in a friendly constructive way, which has stimulated me enormously. Most appealing part of the course was writing an essay based on the course material; this has given me tremendous intellectual pleasure. And as I already have noticed, specialization in wine marketing aroused quite an interest in the Dutch professional wine business”.- Rob Blijleven -The Hague (Certificate Wine Business and Marketing, 2011)

    The workshop was really educational and also good fun. Everybody participated, was given individual attention and we had the chance to ask any questions. It was a great success.”Sonja van der Hoven, London 2004

    ” I’ve been thoroughly impressed with the content of each lecture, the assignment standard is high ensuring the student fully comprehends the covered material. Tutors are constructive and fair, and always available to answer questions or concerns. The student platform is set up in a user friendly, easy to follow format. Overall I’d say this is a great course and I have truly enjoyed pursuing it! – Lauren Tracey (Canada) ‘Certificate Viticulture & Wine Production’ – 2010

    “The field trip we went on to Northern Spain and Portugal was brilliant. It was so helpful to see the wine-making practices that we had learnt about be used in real wineries and vineyards. Seeing this for ourselves, and hearing the winemakers talk about their techniques (while sampling their delicious wines!) was a fantastic experience. Thank you to all who organised it for us -a definite highlight of the course!” –
    Romy Pearse, Australia, 2006

    “I never actually knew what I was going to do with the rest of career/life, but after studying this wine course, I think I have actually found my calling. What’s not to like, wine, travel and a truly great experience with all the fellow students.” –
    Alicia Harris (London) 2005

    I like the flexibility and variety of the class work and the workshops available to us. The workload is challenging and invaluable, and has given me a greater understanding of wine which I can take home and use practically”.
    Clint Heine, New Zealand